Mobile Consumer Insight

Concerning the mobile media, there are completely new and incredibly powerful opportunities that are up for grabs. If one has the ability to identify them that is.

Creating services and marketing concepts for the mobile media is a very different ball game compared to doing it on the web.

This has partly to do with mobile services being more closely connected to everyday human behaviour. This fact is also what creates the big opportunity.

In order to make mobile services and mobile marketing successful, and to find those incredibly powerful concepts, one must understand these contexts of everyday life. This in order to understand in what contexts that your brand or service can become relevant and, depending of the characteristics of these contexts, how the interaction should be like.

For this reason Street Media 7 manages a mobile consumer insight program as a service to our customers. Our methods include e.g. focus group studies, ethnographic research, panel discussions and interviews.

Backed up by this program we offer:

Concept Development
Feasability Studies
Social Acceptance Assessments
Consumer Value Assessments
Strategic Advice

We also publish reports dealing with high interest topics under the brand Kaleidoculture.