Johan Rosén is one of Scandinavia's leading authorities on the mobile consumer lifestyle & culture, and how this incredibly important phenomenon can be utilized by progressive brands. At Street Media 7 he is chief of concept and business development. Contact Johan at: johan.rosen@streetmedia7.com.
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Whitepapers (in Swedish):
"Embedded devices"
Fri Apr 04 13:06:00 +0000 2008In this interview with Reuters the 79-year old father of the mobile phone Martin Cooper talks about his visions of the future. A daily update on your health status via your mobile sounds good to me but it comes at a certain price. I´m not so sure about this one:
"In about 15 to 20 years, he expects people to have embedded wireless devices in their bodies to help diagnose and cure illness // You could get diagnosed and cured instantly and wirelessly."
And this kind of freaks me out a bit:
"Here you've got this wonderful power supply called the human body that's generating energy all the time," he said. "Wouldn't it be wonderful to have these devices built into you and powered by your body?"
Perhaps future generations will be more open to cybernetic inplants.
An amazing lady
Thu Mar 20 17:24:00 +0000 2008Anina is a fresh phenomenon. She is a super model based in Paris but also a tech-nerd dedicated to the gospel of new media, seeing its great potential as a creative and inspiring tool for delivering a rich experience to all the fashionistas out there.
360 fashion is a network of fashion professionals using the latest 2.0 web and mobile technologies and is another project created by anina.net
You also have to check out her mobile app. where you can try out different sets of clothes on an avatar at http://mobi.aninadressup.com
Amazing lady indeed.
The Missing Link
Wed Mar 05 15:30:00 +0000 2008Drew Neisser, CEO for US-based experimental marketing agency Renegade published a "top ten" of marketing industry trends for 2008 a couple of months ago and we think that it pretty much sums up what we at Street Media 7 thinks as well. First of all, what he says about Mobile Marketing, no 4, is of course spot on :)
“Mobile marketing can deliver highly personalized, and useful, information when and where needed and as long as marketers don’t spam, mobile marketing may be the missing link in personalized communication.”
But the rest of his list includes basically all relevant marketing trends we can come to think of right now. A must read.

